Why Urmas?
How something in your hands helps you listen, think and leave the phone alone.
A quiet car ride becomes another hour on a tablet, and the phone in the front seat is doing the same job.
Urmas wanted something physical instead: an object to keep the fingers busy while the mind listens, thinks or daydreams.
So he started making focus toys in Estonia.
Some people think better with their hands busy.
Some people sit still to think. Others need something to do with their hands first, and plenty of them are adults.
We are not going to tell you this improves your concentration. We have not done that research.
People who own one tell us they get through long calls without picking up the phone.
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